Pairing a sans serif roman for main text with a serif italic for emphasis seems to be a thing now.
I first saw this last year on Live Original.[Note 1]
They would have been doing this for quite a while by the time I saw it,
I thought, like, This is cool, I’m going to do the same some time.
Today I saw a call for proposals reposted by the CRSC,[Note 2]
headed over to see it,
and noticed the same type pairing in Koffler’s actual call.[Note 3]
Totally different niches; same type treatment.
Looks like a trend?
- Live Original, accessed February 5, 2021, https://liveoriginal.com/.
- Deidre Tomlinson, “Call for proposals” (2021), accessed February 5, 2021, https://www.facebook.com/groups/288343247927922/permalink/3757549937673885/.
- Koffler Centre of the Arts, “Call for proposals: Blue” (2021), accessed February 5, 2021, https://koffler.digital/call-for-proposals-koffler-digital-summer-2021-exhibition/.