A trend? Sans serif roman + serif italic

Pairing a sans serif roman for main text with a serif italic for emphasis seems to be a thing now.

I first saw this last year on Live Original.‍^[Note 1] They would have been doing this for quite a while by the time I saw it, but I thought, like, This is cool, I’m going to do the same some time.

Today I saw a call for proposals reposted by the CRSC,‍^[Note 2] headed over to see it, and noticed the same type pairing in Koffler’s actual call.‍^[Note 3]

Totally different niches; same type treatment. Looks like a trend?

Notes

1. Live Original, accessed February 5, 2021, https://​liveoriginal​.com/​.
2. Deidre Tomlinson, “Call for proposals” (2021), accessed February 5, 2021, https://​www​.facebook​.com/​groups/​288​343​247​927​922/​permalink/​3​757​549​937​673​885/​.
3. Koffler Centre of the Arts, “Call for proposals: Blue” (2021), accessed February 5, 2021, https://​koffler​.digital/​call​-for​-proposals​-koffler​-digital​-summer​-2021​-exhibition/​.